building-community

Community First: Why Building Community Beats Profit-Making in the Long Run

A profound transformation is underway, shifting the focus from mere profit to the essential role of building community engagement in business success. Central to this shift is the acknowledgment of building community as not just an additional tactic but as a fundamental aspect of achieving lasting business sustainability and making a meaningful impact. Traditionally, the […]
Categories Branding & Marketing, Business Advice
Finding Your Brand Voice

Finding Your Brand Voice: Blending Emotional Intelligence and Business Acumen

A brand voice transcends mere words; it encapsulates the brand’s personality, values, and core essence. This is particularly relevant for brands at the intersection of emotional intelligence and business consulting. An exemplary case is a brand that marries these two vital realms, offering insights and strategies that are both emotionally intelligent and business-savvy. This unique […]
Categories Branding & Marketing, Business Advice